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Customer Data Protection (GDPR) Privacy Notice

1. Introduction

You have certain rights in relation to your data, including the right to object to processing on legitimate interests, profiling (including the use of customer and lookalike/similar audiences), and direct marketing. At any time, you can exercise your rights by emailing us at enquiries@alchemymoney.co.uk

For further details about our processing and your rights, please see below:

2. About our site

Our site enables people to request quotes or information for the product or service shown or selected on the site. The service that our site provides is to further your request for the product or service in question by introducing you to an appropriate financial adviser, intermediary or provider

3. How our site works

If you would like to request and receive quotes or information for a product, please complete and submit our web form. Once we have received your request, we’ll connect you with one or more relevant financial advisers, intermediaries or providers. We’ll tell the financial adviser, intermediary or provider, who you are, and your product requirements and they’ll then contact you directly with your requested quotes.

You are under no obligation to purchase any product or service and you will not be charged for the initial consultation.

We only work with financial advisers, intermediaries and providers who we have a legal contract in place with. This is to ensure that they respect your data and rights by keeping your data secure and confidential, limiting their use of your data and not sharing your data with anyone else.

4. About us

1st UK Mortgages is a trading style of Alchemy Money Limited, a company registered in England and Wales, company number:  08587808  whose registered office is Sanders Gate Churchfields Stonefields  OX29 8PP

For the purposes of the General Data Protection Regulation (GDPR), Alchemy Money Limited is the controller in relation to your data. We are registered as a controller with the UK Information Commissioner’s Office (ICO) under the registration number: ZA010347

Alchemy Money Limited is authorised and regulated by the Financial Conduct Authority, registration number: 673521

5. What data we collect and how

If you choose to complete our web form in order to request quotes or information you will be asked for details in regards to who you are, how old you are, how we can contact you along with product-specific questions to allow us to fulfil the service request.

We will also store Internet Protocol (IP) addresses and date/time stamps in relation to your request.

6. How we use your data

We use your data in the following ways:

  1. If you submit one of our website forms we will pass your request to one or more relevant financial advisers, intermediaries or product providers. We will do this in a secure way, for example using secure HTTPS The financial advisers, intermediaries or product providers will then contact you directly with your quotes. They may contact you by telephone, text/SMS or email.

    Before we pass your request to any financial advisers, intermediaries or product providers, our computer systems may use an element of automated decision making. Our computer systems may automatically assess your product requirements and pass your request to such financial advisers, intermediaries or product providers that would like to receive requests for quotes at the time your request is made or who we feel are best suited to fulfil your request.
  2. For certain products or situations, we may call you to confirm your details or requirements and before we connect you with a financial adviser, intermediary or product provider.

    We may also call you to ask about your experience using our site and service and dealing with the financial adviser, intermediary or product provider with which we connected you.
  3. To email you about similar products and services. You will always be given an opportunity to opt-out of such messages before we send them, and we will not send such messages if you have opted out.

7. Cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. At the bottom of this policy, we have detailed what cookies we use, and the purpose for which we use them.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.aboutcookies.org or http://www.allaboutcookies.org .

To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout .

8. Transferring your data

We do not transfer your data outside of the European Economic Area (EAA).

9. Storing your data

We have a data retention policy, which clearly sets out how long we keep data for, and for what reasons.

We will keep your data only for as long as is necessary to fulfil the purpose/s for which it was collected in the first place, i.e. as set out in this notice.

For example:
We will keep your request for quotes for 7 years after you make the request to enable us to resolve any queries from a financial adviser, intermediary or product provider, should they arise, and to satisfy regulatory requirements.

If you haven’t opted out of receiving marketing from us, we will keep your details, and send you emails, until such time as you don’t engage with our emails for a period of 12 consecutive months

10. Legal basis for processing and storing your data

This notice sets out how we use your data. Under the GDPR, controllers must have a valid lawful basis for each processing activity that they undertake. This section sets out our lawful basis for each activity.

ActivityLawful Basis Under GDPRYour Rights
To connect you with relevant Service ProvidersConsentTo withdraw your consent as explained below
The automated decision making, explained aboveLegitimate interestTo object to processing based on legitimate interests
Using and sharing IP addressesLegitimate interestTo object to processing based on legitimate interests
To call you to confirm your details or requirementsConsentTo withdraw your consent as explained below
Sharing call recordings with Service ProvidersLegitimate interestTo object to processing based on legitimate interests
To email you about similar products and servicesLegitimate interestTo object to processing based on legitimate interests
To create custom and lookalike audiencesLegitimate interestTo object to processing based on legitimate interests
Receiving data from Service ProvidersLegitimate interestTo object to processing based on legitimate interests

11. Your Rights

Under the GDPR, you have a number of rights. In relation to our site and the service that we provide, those rights are set out in the table above. We further explain these rights, and your other rights, below.

Right of access – You have the right at any time to ask us for a copy of the personal information that we hold about you, and to check that we are lawfully processing it.

Right of rectification – If personal information that we hold about you is not accurate or is out of date and requires amendment or correction you have a right to have the data rectified or completed.

Right of erasure – In certain circumstances, you have the right to request that personal information we hold about you is erased (e.g. if the information is no longer necessary for the purposes for which it was collected or processed).

Right to object to or restrict processing – In certain circumstances, you have the right to object to our processing of your personal information. For example, if we are processing your information on the basis of our legitimate interests, and there are no compelling legitimate grounds for our processing which override your rights and interests.

Right of data portability – In certain instances, you have a right to receive any personal information that we hold about you in a structured, commonly used and machine-readable format.

Right to withdraw consent – In the limited circumstances where you may have provided your consent to the collection, processing, and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time.

12. Contacting Us

If you have any questions regarding this notice, or any questions relating to data protection or privacy, you can contact us at enquiries@alchemymoney.co.uk or writing to:

The Data Protection Officer
Alchemy Money Limited, 1 Westview, Hillesden Road, Gawcott MK18 4JF